When first starting out in your cleaning business, what's on your mind first and foremost tends to be the need for clients - FAST! So you go out and put out flyers, send out brochures, stop into businesses to drop off information, put an ad in the classified section of the newspaper...and on and on. But when not much is happening it's easy to get frustrated. Why isn't my phone ringing off the hook?
If you really want to be successful at marketing your business (and I've said it many times before), you need to build relationships with people. In a recent post I talked about joining the networking group, BNI. Since then, I can't believe how many people I've met and how many times I've gone out to lunch! This group really believes in the power of giving and connecting, and I can see where my already successful business is going to get even more popular with all the people I'm building relationships with.
For example, I met with the manager of a local retailer and am confident I'll be taking care of her floors soon. I met with a local realtor, and she's asked me if she can include my business in a promotion she's doing for her business. I also met with a manager of a temporary employment agency, and we've discussed how she can help me with recruiting employees by using her services occassionally when I'm a little short on employees. Then she asked me to give a training session to the janitorial workers she employs so that when they go out on jobs, they're educated on what they need to do. Now who do you think she's going to refer people to when they're looking for a cleaning service?
This type of marketing is easy!! It's simply a matter of finding a networking group that feels comfortable to you and making a point of getting to know each member...one-by-one. I did it and you can too!