This week we've had two cleaning contractors tell us they've had their cleaning business for 2 months and are getting discouraged because they don't have any clients yet. Seriously...are you giving up after 2 months??
One of our members had some great words of wisdom. Here is part of the advice he shared:
I know it seems discouraging now, but strangely enough you have to be patient on this one. Like Jean suggested, you have to get your name out there & begin meeting with people as much as possible. They can't refer who they don't know. A lot of business in this field comes from referrals & if you have someone speaking on your behalf to another party, because they know you, you're in!
Check this... When I meet with a fair amount of people in a day & get to speaking to them in depth, when I come home & my wife asks...so how was your day? Any business? I'm happy to say that the day was productive! Why? Because I left a buzz in those peoples ear. They may not need me now, but I don't know who is in their rolodex & who may need my services. When they run into someone, they'll think of me! You're not gonna get business everyday, but keep planting that bug. It will come. Trust me. I just joined my local BNI group this morning. Just by going to their meetings as a visitor back in NOVEMBER, I received 2 commercial accts & a handful of small jobs. When I visited again today, after not being there since November, they remembered me & my business...because I made that impression on the first time around. Talk, talk, talk about your business to anyone who's willing to hear. When you meet someone, take their card. Ask them "what's a good referral for you?" Help build other people businesses, because that helps you build a relationship with them, which then opens you to their rolodex. Trust me....givers gain.
Chamber of commerce, church, volunteer at a school, auto zone, aamco, wherever you go, ask "Who does your cleaning?" It gets people talking. I don't ask for their business, I just simply ask "who does your cleaning?"
And then I added to the discussion with the following reply:
GREAT advice! You have the perfect attitude for gaining new business - givers gain.
What you're doing is called "attraction marketing". You're "attractively" marketing your business. You're not being pushy or forcing yourself on people who really don't care. Instead, you're finding out about them first to see how you can help them. Believe me, people notice that! They aren't going off thinking, "jeez that guy was pushy. Who cares about his dumb cleaning business?" Instead they're thinking, "what a great guy. He really took an interest in my business." And people LOVE to talk about their own business. So what will happen? When they need your services or know someone else who does, they're going to think about YOU, because the meeting was memorable to them.
A friend of mine used to always say that she was "planting seeds" when she would go to networking events, and she's right about that. Eventually those seeds start to grow and over time you'll see a huge difference because of the connections you've made. Are you ready for it??? :-)
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