This is a guest post from Jon Betancourt of Selective Cleaning Teams of Salinas:
Have you ever met someone who walks into your office or met at a business function for the very first time, and either you remember something very good about the person or you remember something very bad about him or her?
It goes beyond having a nice personality, or how brilliant you might think you are. If you do not register a good first impression in the first few seconds, in a prospect or customers mind, they will feel you have nothing to offer them of great value.
Take a look at the following example:
Bidder # 1: He has a killer presentation contract offer in his hands ready to present to the prospect, but the first thing the prospect notices is, he's wearing a wrinkled shirt, his hair is greasy, and he has bad breath.
Prospect's first impression: Mr. Bidder #1 is lazy because he didn't bother to iron his shirt and he has poor hygiene because of his breath and hair. He doesn't seem to have a high self-esteem, or interpersonal skills.
Bidder #2: Mr. Professional is well groomed and dressed very professionally, extends his hand to shake the prospect, with a warm smile. The prospect is so impressed by his appearance and can't wait to see the bid proposal.
These are common examples of how a prospect will perceive the cleaning professional, and many times how the prospect makes his/her decisions and judgments based on their first impression of them. That first impression is just as important as the bid itself.
You can improve your chances beyond just knowing your market. Dressing professionally and having a positive mental attitude with a warm smile will help make a good and lasting first impression.
Have you ever done a competitive cleaning bid where you walked through the building with your competitors? How was their personal presentation? Or perhaps you'd like to share an example of how you won the bid based on presentation? Click on the Comments link below to share your thoughts.