Have you ever made a cold call on the telephone when trying to sell your cleaning services and gotten the reply, "Send me some information.."? GREAT, you may be thinking to yourself. When I send them the information they'll read it and will surely want to do business with me!
Not really. Most of the time when a prospect says "Send me some information" it really means they're politely trying to get off the phone with you. It may mean that they're not interested or too busy to talk to you.
If this happens, you need to find out why they're asking for the information and if they're truly a warm prospect. Why send out information only to have it thrown in the trash? If they do indeed want the information then get a commitment from them for a follow up conversation.