A cleaning business owner is desperately looking for new business:
"In the past I ran my cleaning business as part time - it's just me, cleaning four small medical buildings. I recently lost my full time job and I desperatly need to get more cleaning business going but have not had any luck. I have passed out flyers - is there anyone out there that has any bright ideas? I'm desperate!!!"
Here is some advise given by other cleaning business owners:
If you're desperate, don't despair! It will all come together for you!
One thing we did when we had a rough few months was talk to the people currently in the buildings we were cleaning. We asked for referrals for housecleaning (which is instant cash, rather than monthly invoicing), and we offered extra services (like carpet cleaning, window washing, and HVAC filter changing). Adding those extra services really bumped up their monthly bill and helped us through what could have been a pretty bad time! If you're not currently cleaning carpets or doing the floors at your current accounts, it could be a very good time to learn how... There's good money to be made in this business by just supplementing your basic janitorial service with those extras!
Usually, you do your cleaning while no one is in those buildings, so it's a challenging marketing opportunity, especially in a medical building, where they're "doing their thing" with patients all day. But you could "pop in" for a walk-through, just to follow up on the service you are providing and ask for feedback. If they're really happy with the service you're giving them, ask casually, "Do you know of anyone who has mentioned needing a cleaning service or anyone that might be looking?" Make it a casual-sounding inquiry and you may be surprised by the referrals you get...
Flyers are OK, but they're so impersonal, that's why their success rate is somewhat limited. You'll have a much higher success rate with interpersonal relationships. Talk to people about what you do and talk about it constantly: you just never know who knows someone who has a friend that knows a guy...
Like they mention in the Marketing and Sales Success eBook, have your elevator speech (30-second introduction about you and what you do) ready and use it OFTEN!
You're obviously a pretty motivated person if you held a full-time job and also cleaned four medical facilities, so you're no stranger to hard work... Keep moving and grooving and you'll see that with a little persistence and imagination, you're going to be very successful!
Get out and talk to people. Talk to your current clients and their employees. Place that bug in their ear so they'll think of you when something comes up or if they hear of someone in need of services you offer. Communicate with your current clients. Go out of your way to help someone else who is possibly starting up their own business. You'll be surprised that they remember you and your generosity when they are in a place where you'd like to be.
This may sound strange, but forget about the flyers....get out and talk to people. They need to see who you are and you need to build credibility with them. You are the "face" of the company and not a piece of paper. That paper doesn't set you apart from me. Allowing them to see the person you are and the business you run will do that.
Offer "partially free" service to a potential client, so they see what you can do. Even if they don't respond to you now, they'll remember you when they're sick of their current cleaner. Hook up with a contractor whose giving out work. That opportunity puts you in front of more faces, of which they're seeing what you're doing, so the initial conversation, ie: cleaning services is easier to handle, because you're in the door.