One of the comments I get from cleaning business owners who want to offer green cleaning services is, “People don’t care about green cleaning. All they care about is price.”
Last night I was reading Upsize Magazine, which is a Minneapolis/St. Paul business magazine. One of the articles talked about a company called Big Ink Display Graphics. The company’s staff decided to try and eliminate as much waste as they could from their production process. This evolved into the creation of a “green team” of employees who sought out ways to reduce waste throughout the company.
Because the company took a green initiative, word spread to customers, vendors and beyond. They also joined MN Waste Wise, which is a member-supported, nonprofit affiliate program of the Minnesota Chamber of Commerce.
What’s my point? It got me thinking that a cleaning company in the Twin Cities who is interested in providing green cleaning services, would certainly be attracted to Big Ink Display Graphics as a potential client. If I were that cleaning company I would jump all over this and start researching the company in order to put together a marketing plan. If I were that cleaning company I would also check out MN Waste Wise, because there would be lots of other potential clients who are members.
For those of you who don’t live in the Twin Cities, don’t worry. I’ve seen similar articles and news stories about companies all over the world who are going green. Start paying attention to these stories and do some research -- find out what organizations they belong to and where they hang out. Then put together your plan. It’s much easier to market to an interested group rather than trying to market your green cleaning services to anyone and everyone on the chance that someone might care.
If you provide green cleaning services, we'd like to hear how you find and market to your customers. Please share your ideas by clicking on the Comments link below.