With everyone cutting back to save money since the economy went south, cleaning companies are feeling the pinch! Many of us have lost customers because they went out looking for a cleaning service that offers cheaper prices. So why shouldn't you give in and offer cheaper prices? Well actually, you CAN! In know that's not what you were expecting me to say, so read on...
What many cleaning business owners do is cut prices to help out the customer, but they stop there. What is wrong with this? The money has to come out of someone's pocket and of course that pocket belongs to the cleaning business owner - not the customer! They've just slashed their profit by cutting prices.
What can you do? When you offer to cut prices to help out your customer, you will also cut out or back off on the frequency of certain services. So when you negotiate with your customer, say "sure, I can work with you to reduce the price! Here's what I can do..." And then give them alternatives on services you provide.
For example, if you're a commercial cleaning company, you could cut back on trash removal frequency -- instead of 5 days a week, collect the trash 2 or 3 times a week. Or you could vacuum the entryways, public areas and main traffic lanes daily, but cut back on vacuuming employee areas that the public doesn't see, or other areas that don't receive much traffic.
If you're a residential cleaning company you could go from weekly cleaning to bi-monthly cleaning. Or you could alternate a regular maintenance cleaning with a light cleaning where you don't dust everything and cut out certain rooms in the home that aren't often used.
Just because customers want "cheap prices" doesn't mean you need to sacrifice your own profits to give them what they want. Think creatively with your specifications lists and work with your customer to make it a win-win situation for all!
What have YOU done to offer your customers "cheap" prices? Post you comments by clicking on the Comments link below.