One of our members shared the following:
Some of the customers we have gained have commented on our presentation at the initial meeting. They said it was "unique" and different. I guess I never really thought of doing it any other way.
For every initial meeting, we bring a packet/folder of info for them to look through during the walk through. Some of our clients have said it made us "look" more professional than the other companies who just gave them a price and left.
In that packet, we have the following:
-an intro letter that tells about us and who we are
-a copy of our insurance certificate
-a copy of a W-9 form
-two copies of the contract - one for us and one for them, once both are signed
-a walk-through checklist
-a specifications sheet
-a follow-up checklist (that we leave after every cleaning)
-a stamped/addressed feedback postcard that we ask them to send after service begins
-several business cards
-a copy of our policies (that cover payments, lockout, reschedules, cancellations, etc)
-a brochure that covers our referral bonus program and the "extra" services we offer
It may seem like a small thing, but our customers have told me that it made us stand out as the more "Professional Business" and that's why they chose our service!
What do YOU do to make yourself memorable in the prospect's eyes? Share your thoughts by clicking on the Comments link below.