Are You Using These Phrases to Sell Your Cleaning Services?

Many people selling cleaning services start out by saying some of the following phrases:

1. We offer one-stop shopping for all your cleaning needs.
2. We're an industry leader in janitorial [residential cleaning] services and are known for [fill in the blank].
3. We specialize in [fill in the blank] and work with clients such as [drop client names here]

Let's say you made the following call:

"Hi John, this is Joe Smith calling from ABC Cleaning Company. We offer one-stop shopping for all your cleaning needs - everything from office cleaning to carpet cleaning.  We specialize in cleaning medical offices and work with well-known clients like Smallville Medical Clinic."

Now if YOU were the prospect, would this really get your attention?  Would it get you to consider switching cleaning companies? Probably not. Don't get me wrong, some of these phrases probably WILL be used in the selling process -- just not when you're prospecting.

When it comes to prospecting, you need to come up with something that really grabs their attention so they want to learn more. And you need to come up with something that is different from what everyone else is saying.

Consider this -- statements about your company and what it does are NOT value propositions. In order to connect with the prospect, you need to focus on telling the customers the RESULTS they can expect from using your service.

So let's do some brainstorming. Please share your ideas for creating a value proposition statement that focuses on RESULTS. Do you have one that works? Click on the Comments link below to share your ideas.

Comments

[Clean Environment Janitorial Services]

How about, "Are you happy with the results you are getting from your current cleaning service?"

If yes, then ask if you could send them some information about your company and your services and tell them that if their situation changes in the future, you would be happy to provide them a free no obligation estimate.

If no, then make the same offer to provide them with a free no obligation estimate scheduled at their convenience, to see if they would like to change that situation.

Either way, you are creating an opportunity for yourself and your company, now it's only a matter of when it will happen.

[Nick Carter]

One of the most important things to specifically ask is for the opportunity to "earn their business".

Think about it: how many people do that? Not many.

If somebody says "I'm happy with our current service", what they are probably saying is they don't feel like changing, even if they are not thrilled with their current service.

The important thing is to get beyond the first "no" response.

When somebody says that they are happy with their current service, simply say "Well, that is why I called. Most of my current customers said the same thing, but they also said they didn't have anything to compare it to. I have a 10 point checklist that I use to evaluate my service, and can be used to evaluate other company's services. Would you like to see it?"

When they respond, appropriately ask for an appointment.

[sunny crips the cleaning lady]

I work in the morning for medical employees and in the afternoon for elderly people struggling to stay in their own homes. Most of my business is word of mouth. So far when one home has had to cancel my services another has replaced it. My most important statement in each home has been, "I will do for you, what, I wish I had had when I was working full time with a family to care for." And I meant it. I retired at 58 from retail mgt. I feel like I am finally doing something that "matters".
I think of each of my clients as friends and do what I can to keep their home lives as stress free as possible.