How To Get Prospects To Return Your Calls

This is a follow up to last week's post, 7 Reasons Cleaning Prospects Don't Return Your Calls.

How many times do you cold call a prospective customer, only to be connected to their voice mail? Do you leave a message? Many people will not leave messages because they never receive a call back (see last week's post).

So what’s the trick for getting them to call back? A good rule of thumb for leaving voice mail messages that get return calls is to:

1. state your full name and company name and then get to the point quickly. 
2. make a compelling statement that gets them thinking. Use words that describe how they might feel about their current cleaning service: frustrated, disappointed, irritated, annoyed, concerned, overwhelmed, unhappy, skeptical.

Here is an example:

Hi, this is John Smith with All-American Cleaning Company. We work with companies who are frustrated with their current cleaning service, or disappointed in the value they’re receiving for the money they’re spending. If this sounds familiar, please give me a call because I may have some solutions for you. My number is 555-123-1234. I look forward to talking with you.

Challenge yourself to create a list of problems that your customers want solved. Then use this list to create variations of the voice mail message above.

What tips do YOU have for getting your voice mail messages returned? Click on the Comments link below to post your replies.

Comments

[Jed Esposito]

I love the script you've included. I agree entirely with getting to the point. As a business owner I hate when vendors leave me long winded sales pitches. The more succinct the more likely I am to pay attention or follow up. In the cleaning business especially we have little and precious time!

Spectrum Building Maintenance Company
Janitorial Cleaning Services