If you pay attention to search engine optimization techniques, then you know that for years the experts have said that reciprocal links are useless. In fact some experts say that they could even be detrimental to your website.
Along time ago Google stopped placing value on reciprocal linking because people started abusing the practice. "I'll link to your site if you link to mine..."
Recently however, there has been a slight change, and you can now help your rankings with good quality, on-topic reciprocal links, as long as it adds value to your website visitors. The key is that the links must be on-topic.
Here are a couple examples. If you provide cleaning services but don't provide carpet cleaning services, you could add a page on your website for carpet cleaning. Then link to a carpet cleaning service you know and recommend them to your website visitors. They can do the same for you.
If you provide commercial cleaning services and get requests for residential cleaning services, you could swap links with a residential cleaning service.
A couple other tips to making this work to your benefit:
- Don't fill your website with too many reciprocal links. A good rule of thumb is to limit them to 10% of the links on your site.
- Don't put a lot of reciprocal links on your website all at once. Spread them out over time.
P.S. If you don't have a website yet or would like to increase the business to your existing website, check out CleaningBizWebsites.com.
I think it is a good news for most of websites. but the bad side is SEO companies can easily manipulate search result.
Posted by: CleaningMaster | April 21, 2010 at 08:56 PM
Reciprocal Links in my opinion, do not use them at all. Search engines don't really like them. Thank you for sharing
Posted by: Blue Jet Cleaning | March 08, 2012 at 05:45 PM