Does cold calling really work to get cleaning accounts? Sure, it can! But does that mean you should spend your entire marketing budget knocking on doors, picking up the phone to make a sales quota, or paying a service to set appointments for you? Certainly not!
Cold calling and appointment setting may net some results for you, but how hard do you have to work to get that sale? Some prospects will let you in just to see if they can get a better price - they're really not interested in you or your business at all. And by the time you find someone that's really a good prospect, you've wasted a lot of time, and you haven't built any relationships with the people you talked to. So you really haven't gained any ground on creating a warm prospect list!
Here is some great advice from my favorite sales guru, Jeffrey Gitomer. Be sure to watch the entire video and post your thoughts by clicking on the Comments link below. Do you agree?
I so agree with cold calling being an instant arguement. I never ever buy anything over the phone. I just shows desperation. Also the best referal is the unsolicited one! Thats how most of my clients have come to me! If your good and you have great customers, then you will always have more coming!
Posted by: Patty | October 06, 2010 at 04:54 AM
I love Gitomer, I just saw him in my area. I use his program Ace of Sales to Market to my customers and track my marketing efforts.
Posted by: Tami Neuberger | October 06, 2010 at 08:19 AM