Selling Your Cleaning Services - It's Not About YOU!

I read a quote from Barry Farber a few years back that has always stuck with me and I hope it does the same for you:

"People don't care how much you know until they see how much you care about them and their goals."

When selling your cleaning services, don't fall into that trap of making it all about YOU. It's NOT about you and your company, it's about your customer and their needs. The more you focus on that, the more successful you'll be.

Try this test. Go to the home page of your website and count the number of times you say I, we and our. Then count up the number of times you say "You". Did you discover that you're talking all about you and your company instead of focusing on "You" (your customer)?

Make a pointed effort to get what you sell out of your thought process and start focusing on the results your customers are after. And the best way to do this is to listen and learn from what they're saying. The more you listen, the sooner you'll begin building trust, which makes selling much easier.

When you focus on the prospect and the results they're looking for, it becomes easier to think of ways your cleaning service can help them get to that end result. And that's what they're looking for - RESULTS!

Comments

[Los angeles maids]

That's right! Since a cleaning company is a service oriented company, its focus should be on what the customer wants or needs.