We get these types of questions all the time:
"What is the best way to market my cleaning business?"
"What is the best way to get past the gate keeper?"
"What is the best way to get new clients?"
"What is the best way to grow my business?"
Did you notice I hi-lighted best way in each of these questions? Of course we want to use the "best way" to get something done, because it should streamline the process for us so we can save time and money. But is a single method of marketing your cleaning business the best way?
I say, don't get hung up on finding the "best way" to market or grow your business. What works best in my company may not be what works best in your company. There are many ways that work, and some will work better for you than others. Use a variety of ways to market your business and monitor the success rate. If something doesn't work, don't do it any more. If somethinge DOES work, do more of that!
As you market and grow your business, don't focus on one "best way" to do anything. What works well for me may not work as well for you. That doesn't mean there isn't a better way for you to accomplish the same thing.
In order to find the "best way" for YOU:
- Study what others are doing.
- If it resonates with you, try it.
- If it works, great! If it doesn't, try something else.
- Use the methods that work best for YOU!