Are You Tired Of Juggling A Complex Marketing Plan?

If you've ever created a marketing plan for your cleaning business, you may find it difficult to juggle all the different tasks you've laid out for yourself each month.

For example, this week you may have on your plan to create a new postcard campaign, update the specials on your website and write a newsletter article. For many people, this hodge-podge of activities can be overwhelming. And what usually happens is some or all of these tasks are put on the back-burner. When this happens, all your good intentions of sticking to a marketing plan fly right out the window.

If you find yourself with this problem, you might want to consider creating a plan that uses a theme for each month. For example;

• February is for creating all your spring cleaning promotions
• March is for focusing on website optimization
• April is for creating your Mother's Day and Father's Day promotions
• May is for building strategic alliances

Get the idea? When you focus on a theme for each month, you'll find yourself becoming more motivated to spend time on really digging in to this marketing activity. Plus, you may find it more manageable and less overwhelming than the "old way" of implementing your marketing plan.

P.S. There are a few marketing activities that should always be ongoing, like networking and social media updates. So I'm not suggesting you completely drop these activities. But spending more focused time on one theme may make it easier for you to stay on track with your marketing plan.

What do you think of this idea? Share your thoughts by clicking on the Comments link below.

Comments

[Geen]

This idea is a good idea, when I first begun working this industry I was constantly trying to find a way were I wouldn't be so overwhelmed when It came to my marketing campaigns. I begun using the monthly idea of marketing by holidays and seasons and it works great. It's fairly easy to stay on top of what you should be doing and the process for me works smoothly, this is a great idea.

[carpet cleaning scottsdale]

absolutely agree. By taking bigger chunks and breaking into smaller bites, then definitely cuts back on stress and we get much more done.

[Tina Servis]

You must be reading my mind or God has sent you as my answer! I was just struggling with this yesterday as there are always marketing activities to do, and sometimes I get overwhelmed with the thought of everything. Your monthly theme idea is great! If you don't mind I'd love to share this with my BNI group.

Thanks,

Tina

[Jean Hanson]

Hi Tina,
So glad this was helpful to you! Absolutely - go ahead and share the idea with your BNI group!

[Drew Fogel]

Marketing my cleaning business is much more of a challenge than I expected. Jumping from one project to another is tempting, but I am trying to stay on task. Thank you for your great advice.