One of our members recently had a marketing company contact him about text marketing for his cleaning company. "He said that for $99 per month, they would send out 3,000 texts to people who had 'opted in' to receive marketing texts. $.03 per text. Not bad."
But is it really a good deal? I recently saw a story on one of the morning shows about the poplularity of text message marketing. One woman said, "I love getting texts with deals from local businesses because it saves me a lot of money". But she was talking about discounts at restaurants, coffee shops, discounts on oil changes, hair cuts, and dog grooming. These are all purchases that are quick, inexpensive and don't require a lot of thinking or planning.
Hiring a cleaning services is not a quick-decision service, unless you're practically giving it away like some of the coupons I've seen at Groupon. And even then, people need to do some planning to get it scheduled. Is this the type of service you really want to provide? Most of us are looking for regular clients with ongoing service. Text marketing is designed to generate traffic and quick sales in the hopes of upselling when they get in the door. I don't know too many cleaning company owners that like to market their business this way.
Do you agree? Post your comments below.