I love this video from Jeffrey Gitomer. It proves the point that when you put yourself out in your community and slowly build a reputation in your community, people start to recognize you. It also makes you more approachable.
I remember when Steve used to be a contributor to an "Ask an Expert" column in our local newspaper. Because he was active in the Chamber, other members used to approach him and say, "I recognize you from that column. Can I ask you a question?" He deliberately positioned himself as an expert, which gave him more credibility. And when this happens, great things start to happen for your business. What are YOU doing to become recognizable?