Do You Have a Marketing Strategy for Your Cleaning Company? Or Do You Use Marketing Tactics and Hope Something Sticks?
But to become successful at marketing you also need to know the difference between a marketing strategy and marketing tactics. A marketing strategy looks at the big picture, such as building your business by expanding into a new niche market. In the case of a residential cleaning company it might be condo cleaning for young professionals.
A marketing tactic is an activity that puts your marketing strategy into action. For example, advertising in condo-owner's association newsletters or doing a promotion with a fitness facility that has a clientele of young professionals that live in a nearby condo.
Many cleaning company owners tend to use many marketing tactics without having a marketing strategy. It's kind of like tossing your money at whatever seems to be a good idea at the time and hope it "sticks" (or works). For example, you heard that you need to have a Facebook page for your business, so you put it up and post ads for your business, then wonder why it's not generating new business. Or you send out a direct mail piece to a list you've rented but with no plan or strategy.
So before you spend any more money on a particular "marketing tactic", step back and decide on a specific marketing strategy. THEN determine which tactics will make that strategy successful.