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September 2012
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November 2012

Warning About Web Site Plagiarizing The Janitorial Store

To Cleaning Success Blog readers:

This is not something we would normally bring up in public, but over the past year and a half we have spent thousands of dollars trying to get some very unscrupulous people to stop using our copyrighted content on a copycat website they created – to no avail.  They are not only using our content and products on their website, they are trying to make money off of them. They are sending out emails to owners of cleaning businesses and will probably attempt to contact you to try to get you to join their site and buy their stolen materials.

I will not post a link to the site because I do not want them receiving any links whatsoever from us or anyone else. However I will tell you that the first time they set up shop they started by copying the first part of our name, and called the site  – the janitorial resource dot com.  If you google their name you’ll find that they have over a dozen complaints on the Better Business Bureau site and there is an alert on their page.

After about a year, we did finally get them to take the site down, but only a couple months later, the site went back up under a similar name – the janitorial center dot com.

Here is what they did. They joined our site with the intention of stealing our copyrighted information and selling it as their own. They downloaded private, member resources, and copied several of our content pages word for word. In fact, on some of our pages we had links to other pages within our site.  They didn’t even bother to edit the content and links that go right back to our site. When our attorney sent them a cease and desist letter all they did was remove the links back to our site, which was a dead giveaway that they were stealing from us. But they refused to remove the copied content.

They also bought some of the ebooks and training programs we sell and are now selling them as their own. They completely copied every one of the calculators we created for members and now have them on their site.

As you can imagine, we are extremely frustrated with the audacity of these people. They even have a copyright warning that says – “Reproduction of any kind without permission is prohibited, legal action will ensue!” Give me a break!! 

Unfortunately the legal system says that it will probably cost us a minimum of another $10,000 to continue going after them and there are no guarantees this will even put an end to it. Obviously the legal system doesn’t work in our favor when it comes to blue collar crime.

What we ask of you is that you do NOT buy into any hype you might receive from these people. They have set their sites on profiting from the work we’ve put into The Janitorial Store since 2004. We initially found out about them from a member of The Janitorial Store that left our membership to join theirs. Unfortunately he didn’t realize he had already paid for what they had on their site because most of what they had was stolen from us.  We don’t want the same thing to happen to you.

If you want to spread the word about what they’ve done through your networks of cleaning business owners and social media, we are not opposed to exposing them for the crooks they are. We only ask that you spell out the name as we did here and do NOT link directly to their site. Google likes incoming links and we do not want them to receive ANY incoming links – they do not deserve anything that makes them seem credible.

Thanks for taking the time to read this message.

Jean and Steve Hanson, Co-founders

Want To Close More Sales In Your Cleaning Business? Take "We" Out Of Your Vocabulary

Here is a sales concept that many cleaning business owners don't often think about. And that is -- "We" is for selling. "You" is for buying.

Think about when you're talking with a prospect. And I want you to be honest here. Do you find yourself saying, "We do this..." and "We do that..."?  How many times do you think you use the word "we" when talking with prospects? I'm willing to bet more times than you think.

The problem is, the customer doesn't care about you - unless you can help them. So in order to stop using the word "we" so much, you need to start thinking in terms of THEM. And the way you do that is to start learning about THIER industry, THEIR business, trends in their industry and who their customers are -- instead of trying to teach them all about YOUR business.

Here's an exercise I want you to do. Take a look at your website, your brochures, your proposals -- any marketing materials you use. Start circling the number of times you say "we". Then work on those sentences and start changing them so they talk about "YOU" instead. Here's an example.

"We are proud to use Green Seal Certified cleaning products in your home or office."

Ok...well the prospect really doesn't care that you're proud you use green cleaning products, do they? So think about how you can re-write that sentence so it uses "YOU" instead of "WE". For example:

"You want your employees to be safe from harmful cleaning chemicals. So you want to use a cleaning service provider that uses Green Seal Certified cleaning products."

So instead of using "we" in that sentence, I used the word "You or your" three times. Get the idea?

If you really want your prospects to buy your cleaning services, start thinking about how you are being perceived by the prospect. If you're making it all about "we", you're lowering the chance that they'll buy from you. In their heads, they're going to start comparing you to your competition, and if they don't like what they hear, they'll move on to the cleaning service provider that really cares about THEM.

Do You Offer Exceptional Customer Service To Your Cleaning Clients?

There's no doubt about it - the cleaning industry has become very competitive. And in these days of battling scores of companies willing to price-cut to get clients, it's becoming more and more difficult to differentiate your company from all the others. Or is it?

Every time I ask a cleaning business owner if they train their employees on how to treat their customers, the answer is almost always the same - NO! It is rare to find a company that does any additional training besides the obvious procedural training on cleaning and safety. But that's where the training always seems to end.

Of course the common excuse is that there is barely time to train them on the basics of cleaning, much less trying to squeeze in time for customer service training! My answer to that? MAKE the time! You can't afford NOT to.

Everyone wants loyal, long-term clients. But attracting new business is not enough. Retaining clients is just as important if not more important. And providing exceptional customer service makes this possible. Your clients want to be treated well, and they want cleaning technicians that understand this and know how to interact in a positive, caring way. This is what is going to keep them coming back month after month, year after year. Of course you still need to deliver on your cleaning service promises, but when you can do that with a staff that always places priority on customer satisfaction; well then you've got a combination that fosters customer loyalty.

If you don't know where to start when it comes to training your employees on customer service, we've got the answer. Check out the Customer Service Training Program, PLUS the bonus webinar: How to Create Happy Customers Through Well Trained Employees.

We've done the hard work for you, now all you have to do is implement the training - and we give suggestions in the webinar on how to do just that!

P.S. If you provide residential cleaning services, watch for the upcoming Customer Service Training Program created especially for residential cleaning technicians.

Are You Letting "Toxic" Cleaning Technicians Bring Your Company Down?

If you've ever heard people referred to as "toxic", then you know they're not the sort of people you want to be around. So why do you let "toxic" cleaning technicians continue working in your company?

Toxic people gradually spread their negative attitudes and actions to other employees. Some employees will recognize them for who they are, but others will listen and start agreeing with the negative comments being spread throughout the organization.

What are the signs you have a "toxic" cleaning technician? Here are some of the symptoms:

  • negative attitude
  • talks badly of co-workers, management
  • has an excuse for everything
  • blames others, doesn't take responsibility for their actions
  • gets defensive when given constructive criticism
  • complains no matter what they're asked to do
  • likes to stir up trouble
  • lacks initiative
  • doesn't like change, inflexible
  • not productive
  • tends to be late a lot, takes days off with little or no notice

If you have employees with several of these qualities, then it's time to take action. If you continue to let them work in your company, you're putting your entire workforce at risk as they spread their toxic attitudes to the rest of the team.

Do you have "toxic" cleaning technicians? Share your story by clicking on the Comments link below.