You've probably heard scores of people say that if you want to be successful in business you must have a passion for what you do.
How many people do you know that TRULY love to clean? Sure, many people get satisfaction from going into a home or business that needs cleaning and then leaving with the space looking great. But is that satisfaction enough to make a successful cleaning business? Hardly. Why do you think the success rate of new cleaning companies is so low? It takes a lot more than the love for cleaning or the desire to make a living by starting your own cleaning business.
So if success in the cleaning business isn't about cleaning, then what is it about? In my opinion it's about two things - systems and consistency.
The most common claim made in our industry is "We provide quality cleaning services." It's a phrase that is so over-used, no one is going to believe your claim unless you can prove it. And the only way to truly add consistency to the quality of your cleanng is to have written systems in place that are used every day by every employee.
Your written systems will ensure that for every property you clean, the same tasks will be completed in the same order and using the same route through the property -- today, next week, and three months from now. And as long as you have a consistent training program in place, any employee can replace a missing employee without causing a major upset within that account.
When people talk about sytems, the typical example used is McDonalds. The key to McDonalds success is certainly not their food, it's the consistency with which they deliver their product. Of course there are many other things that contribute to McDonalds success, but they would never be able to deliver on all their successful marketing campaigns over the years had they not been fanatical about the systems they have in place to make sure the customers are satisfied.
When your cleaning company provides consistent services, your clients will continue to do business with you because they can count on you to deliver on the promises you make.
If you want to ensure the success of your cleaning company, you might want to borrow a page from McDonalds by putting systems into place that will ensure you deliver consistent, "quality" service.