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Survey on Holiday Parties Hosted by Cleaning Business Owners

Have you ever wondered if other cleaning business owners host holiday parties for their employees?

I just came across the results of an SHRM 2013 survey on holiday parties, so I thought I'd share these results and take our own survey of cleaning business owners. I'll share the results in a couple weeks.

Holiday Party Facts

(Based on SHRM 2013 survey)

66% of companies threw holiday or end-of-year parties last year.

8% asked workers to pay for guests.

45% didn't allow guests.

10% asked employees to bring food, decorate, buy tickets, give money or otherwise contribute.

42% held gatherings during business hours.

How did your cleaning business compare?

We asked cleaning business owners the same questions and here is how they responded.

36% of respondents own residential cleaning companies
36% of respondents own commercial clenaing companie
28% of responsents own both residential and commercial cleaning companies

Did you throw a holiday or end of year party this year?

Yes - 71%
No - 29%

Did you allow your employees to bring guests?

Yes - 46%
No - 54%

Did you ask your employees to pay for their guests?

Yes - 0%
No - 100%

Did you ask your employees to bring food, decorate, buy tickets, give money, or otherwise contribute?

Yes - 0%
No - 100%

Did you hold your gathering during business hours?

Yes - 46%
No - 54%

A few comments shared by contributors:

  • We have a staff of 8 and have regular pot luck gatherings and the ladies chose to do the same for Christmas this year. 
  • We catered lunch and desserts in and arranged the schedule  so that all could attend.
  • Bowling party with catered food.  Did not purchase any alcohol.
  • We do not have company parties because of legal issues. 
  • Middle Management and executive team only.
  • Everyone partook in a "Kris Kringle" gift exchange.  Gift not to exceed $15.00.  Refreshments were served, in our office. 
  • We do something different every year.  Last year spouses came for comedy show and dinner and drinks

If you did not take the survey, share your comments regarding holiday parties below.


SEO Tips for Residential, Commercial and Janitorial Cleaning Companies

Today, businesses in every industry have websites on the Internet; in fact, it is almost essential that companies have a website, because so many people search for products and services via mobile devices, laptops, and other digital means.  This includes residential, commercial and janitorial cleaning companies.  For every company, search engine optimization is vital to being found online. 

For those who aren't certain of what SEO strategies to use, here are a few tips focused specifically on cleaning and janitorial services.

Since most cleaning companies provide their services locally, it is important to optimize for local search.  This involves performing keyword research to learn what phrases people use to search for your services.  For instance, if you are located in Kansas City, perhaps your target customer is using "residential cleaning service in Kansas City" or something similar.  Be sure to use these keyword phrases in your content, including website pages, videos, blog posts, etc.

Seo-Optimize-Keywords-Links-Si-32859839

Be Sure Your Website Is Fully Optimized. Many of the tips below relate to ‘off-page’ strategies and techniques. Truth be told, your website needs to be SEO friendly, with optimized text and content AND needs to have a clear call to action in order to convert clicks into inquiries and sales.  While on-page SEO can get technical, there are great online resources such as free one-click SEO website reviews – some of these you may able to implement on your own while other you may need help from your web developer.  If you are considering building a new website, or re-designing your current site, be sure to do research on small business web development before you spend money on a new website.

Include your location in your website pages.  If your cleaning or janitorial service has an office location or location other than your home address, include your physical location (including city and state).  This helps Google deliver relevant results when users search for services in a particular city/state.

Create a Google Plus Company Page and Yahoo Local account.  In addition, it is helpful for Chamber of Commerce members to be listed on their website.  Listings in relevant business directories will also help.

Be Proactive About Your Online Reputation.  Online reviews, particularly Google reviews, can help your business in so many ways.  The best online exposure you can ever achieve is when your Google Plus Company Page appears first in Google Search results with a deep list of authentic positive reviews.  Clicks from high-star organic search results (assuming your website is optimized for conversion) are virtually guaranteed to result in a sale.  Yet, this is a “live by the sword, die by the sword” strategy.  In other words, you need to be proactive about gathering positive reviews and managing negative reviews, or this strategy can backfire on you.

Gather quality inbound links.  Links coming into your website should be of high quality and relevant.  If your janitorial service, or residential /commercial cleaning company is a member of various business associations, try to get a link from their site to your own.  The same goes for other local businesses.  You can also supplement organic SEO campaigns with pay-per click adverting, which is a great way to fill in any SEO gaps and maximize your campaign’s return on investment.

Engage in social media.  Today, social media participation is a huge component of effective SEO for all types of businesses.  Depending on which social media platforms your target audience uses most, you may want to create business profiles or pages on Facebook, Google+, Pinterest, LinkedIn, Twitter, etc.  Search engines "listen" to social signals, so the more your content gets shared, liked, re-tweeted, and linked to, the higher your rank will be in search engine results pages.

Make sure local citations are consistent.  Any time your company is mentioned on the web, it is known as a local citation.  In all of these, your information should remain consistent and include name, address, and phone number.  Be sure that addresses are all the same, for instance that all include Road or Rd, or Boulevard/Blvd.  Avoid using the full address on some, and abbreviations on others.

Above all else, make sure your content is of exceptional quality.  Today, content really IS king when it comes to SEO for your cleaning or janitorial company.  Content should be informative, valuable, and engaging.  Answer the readers' questions, and leave them wanting more.  Great content is what gets linked to and shared via social media, so make it awesome!

These are a few of the most important tips for improving your SEO efforts as a residential or commercial cleaning company or janitorial service.  Treat your website as a revenue-generating asset, focus on delivering what potential clients are looking for, and create great content on a consistent basis.

About the Author:
Phil Singleton is the owner of KCSeoPro.com, a full-service online marketing services company that provides organic search engine optimization and other Internet marketing services, and KCWebdesigner.com, a WordPress web development firm specializing in custom SEO-friendly websites and custom web applications.  Phil is also a Duct Tape Marketing™ Certified Consultant and provides small business marketing product and service at KCMarketingAgency.com.


Have You Ever Walked Away From An Opportunity To Make A Sale In Your Cleaning Business?

Walking away from taking on a new client is not something anyone likes to think about because we work so hard to gain each and every one of our clients. And when you have a prospect that is ready to give you their business, why in the world would you ever say no?

Walk-away

Why Walk Away From a Prospective Cleaning Account?

Sometimes, walking away is just the right thing to do. Several years ago we had a medical clinic account where we did all the carpet cleaning and hard floor care. The surgery center that was affiliated with the clinic called us up one day and asked us to give them a price for cleaning their space.

We met with them to find out more about their needs and found that they were practically ready to hire us that day because they trusted the fact that the clinic was very happy with our work. After walking through the space, we realized that if we were to take on the account we'd be getting in a little over our heads. You see at that time, we did not have enough specialized knowledge and training in cleaning a surgery center, and it would take time for us to get that type of training in place.

It would have been so easy to take on that account since they were practically handing it to us

But because we didn't feel comfortable in our ability to handle it at that time we decided to turn it down. It was the right thing to do for the prospect. Of course after that opportunity came along, we decided that this was a niche that we should become educated in, which we did over the next year. And that gave us the opportunity to re-connect with them in case they ever needed a new cleaning service.

What it comes down to is integrity and making sure you don't place more importance on dollar signs over what is right for the prospect. Customers today want to to deal with credible people who will tell them the truth. If you're walking into a situation that requires more skill than you have, or it's a much larger account than you're prepared to handle, then do the right thing and walk away.

Have you ever walked away from an opportunity like this? Please share your story by clicking on the Comments link below.