Are you using the latest lead generation tactics for your cleaning business? Leads are the lifeblood of your business, and your cleaning company depends on a new flow of customers to keep your business afloat. If you’re a cleaning business owner who is looking for new ways to spark interest in your services, these lead generation tactics can help move your business forward.
1. Offering a New Cleaning Service? Create a Video Demonstration.
Cleaning videos help potential customers learn about your business as well as learn about new cleaning techniques. Let’s say you’re offering a new service – pressure washing. Create a demonstrative video on how you power wash sidewalks, entryways and more.
For a more in-depth explanation of creating great videos for lead generation tactics and local SEO, read our previous blog post: How to Optimize YouTube Videos For Local SEO.
2. Create a Call-to-Action That Stands Out
Today, it’s not enough to simply type “call us” or “email us” as your call-to-action and expect the phone calls and emails to pour in. Customers need to be inspired and compelled to call your business. You can help by creating a call-to-action that stands out above the rest.
As an example, one of our cleaning company clients used to have this simple contact form as their Call to Action. As you can see, there is not a real CTA here at all---it’s a simple form with a “submit” button. Nothing exciting and it wasn’t generating any leads.
We designed the CTA you see below for their home page. You can see the data-driven statement is followed by a very clear Call to Action. This lead generation tactic gives customers a reason to click on that button. You are telling them exactly what you want them to do.
3. Blog Consistently
Did you know that blogging is one of the top lead generation tactics? In fact, B2B companies that blog receive 67% more leads than companies that do not. There are several factors to effective business blogging. You must:
- Produce high-quality, useful content
- Blog on a consistent schedule
- Don’t be overly promotional, but include a related call to action at the bottom of the blog post
- Share your content on social media
- Use good quality keywords to generate traffic to your website
Blogging can be an excellent lead generation tactic, but you must implement it correctly into your marketing campaign.
4. Optimize Every Page on Your Website for SEO
Optimizing every page on your website will help trigger the search engines and rank your website pages as highly as possible. If you need a guide and use WordPress, give Yoast for SEO a try. This plugin allows you to use your target keyword as effectively as possible, and will give you tips on how you can improve your SEO on that particular page or blog post.
This graphic shows there is no focus keyword phrase chosen for the page so a relevant content analysis cannot be done.
The next graphic shows the focus keyword “Frequently Asked Questions”. Notice all the green dots. This means the page is well-optimized for SEO. As you implement the suggestions on orange and red dots, the optimization of the page improves, until the entire page gets the green light for being well optimized.
5. Identify Qualified Leads on Twitter with Followerwonk
Did you know that Twitter can be a goldmine for finding potential prospects? The key is to find the right prospects in order to generate the most qualified leads. Followerwonk is a tool by Moz that allows you to dig deep into your Twitter analytics and analyze your followers. This tool pulls and exports data from existing client Twitter handles and sorts useful information of their followers into one convenient spreadsheet.
For example, Followerwonk can help you locate the LinkedIn profiles of relevant prospects based on your current followers. You can also sort this data by relevance, such as sorting by date (year) and domain authority. This will give you the opportunity to become laser-focused with identifying prospects on Twitter.
6. Speak at a Networking Event
This is one of the lead generation tactics that is done offline. Speaking at a networking event can help establish you as an authority on your topic. You’ll also make a room full of new connections at one time. This works best if you know your topic from the inside out and can pass along interesting and relevant information to your audience. In fact, your presentation doesn’t even have to be about cleaning! You are a business owner, so share some of your success secrets that can be applied to any kind of business.
The presentation I did below had nothing to do with cleaning. Since Steve and I have worked together as business owners for 29 years, we’ve learned a thing or two about how to “Build Your Business Without Breaking Up Your Marriage”!
7. Build an Email List
An email list is another goldmine for lead generation, but it can be tricky to build that list. Most people don't hand over their e-mail addresses with no strings attached---they expect something in return. Give an incentive that has a high perceived value by your prospects. For a residential cleaning company it could be a discount for their first cleaning appointment. But most offer some kind of eBook or useful Checklist. As potential customers opt into your e-mail list, your lead generation pool will grow.
8. Use Google AdWords (Pay Per Click)
Sometimes you need to spend some money in order to get qualified leads. A Google AdWords PPC campaign can help put your name in front of the competition in even the most competitive industries. There are many techniques to maximize your ROI with PPC, and it’s best to seek the advice of an expert before moving forward. However, you should read the book The Ultimate Guide to Google AdWords by Perry Marshall if you’re trying PPC on your own.
9. Make Sure Your Website Is Mobile Friendly
A mobile friendly website is key to the ultimate customer experience. Websites that aren’t designed for mobile can drive customers away, and they can be nearly impossible to use on a smartphone or tablet.
Here is an example of a website that’s not optimized for mobile. In order to read the content you have to “pinch and zoom”, which most people are no longer willing to do.
The website below is optimized for mobile devices. Can you see the difference?
9. Facebook Ads
Facebook ads are an easy and relatively inexpensive way to generate leads for your cleaning business, especially if you’re a residential cleaning service. You can choose to pay by impressions (views), or pay for clicks to funnel people to your website from Facebook. Be sure to use an eye-catching image, smart targeting, and split test your ads for best results.
LinkedIn ads are a better choice for commercial cleaning companies. More of the decision makers for buying janitorial services are on LinkedIn.
Build Your Cleaning Business with Marketing Systems by Design. If you need help your marketing strategies, Marketing Systems by Design offers step-by-step training to build your custom marketing system. We also offer coaching and consulting for more professional guidance. Contact us today to learn more.