Why You Can No Longer Afford to Ignore Updating to a Mobile Friendly Website for Your Cleaning Business
Your dream is to build a thriving cleaning business that people can trust. Deep down, you know you’ve got what it takes to stand out in the sea of competitors. Word-of-mouth marketing underpins your success, and you do it well. You manage relationships clients, new customers, and referrals like a pro every day, even though you’re swamped with other responsibilities.
Yet you know in the back of your mind you’re leaving a lot of money on the table. The changes in Google's algorithms haven’t escaped your attention. Mobile marketing and getting a mobile friendly website has been on your mind, but you’re too busy keeping first things first. Running a cleaning business isn’t easy, and you’re often exhausted by the end of each day.
It’s rarely convenient or easy to work on your business, and you hope you can expect continuing success using your current website until you have more time.
Trouble is, you’re missing out on opportunities because mobile friendly websites have seen a 10.8% increase in traffic since Google’s Mobile-Friendly algorithm update (Source: Duda Website Developers).
You may never have more time because without harnessing the power of the Internet more effectively, you will be working harder than you need to just to maintain what you’ve already got. But consider this: 88% of consumers who search for a local business on a mobile device call or go to that business within 24 hours. (Nectafy, 2014)
What do prospects see when they visit your website on their mobile device?
Can you afford to miss out on 60% of your prospects due to an old website? According to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing. 40% of those people visit a competitor’s site instead. (MicKinsey & Company, 2014).
Just as your clients have personalized needs and expectations about the cleaning you do, everyone who visits your website has individual needs and expectations about how they want to get information about your business. Don’t underestimate the importance of this.
We all have a much shorter attention spans these days. It’s more trying than ever before to keep up with all that you need to know (and do) to make your presence known. You want answers fast, and so do your prospects.
Just think of the frustration you experience when you’re looking on your computer for a solution to a problem, and you can’t view a website properly. Now imagine how much more annoying it is to have this happen on a smaller device. Especially when you can see the information you want, but you can’t get to it because the link is so small that only an ant could hope to hit it.
Do you stick around in a situation like this? If you’re on a phone or tablet, the odds are you will abandon the site and look elsewhere.
Upgrade to a Responsive, Mobile Friendly Website
New mobile devices are appearing all the time (anyone invest in an Apple watch lately?). As technology improves, they are able to do many more of the same things that desktop computers and laptops do.
Meanwhile, desktop computers and laptops are being designed to allow them to act more like mobile devices. You want your website to be readily available and useful to those who find it.
If someone is searching on a desktop, your website should be easy to navigate with a mouse or a touch screen. You may want to replace some links with buttons to make your site friendlier to touchscreen users. If a prospect arrives at your site on her smartphone, you want the text to be large enough to read so she does not have to pinch-and-zoom just to read the content.
Also, your business value must be apparent to your prospect within mere seconds. Do you share how you solve your prospect’s problem on your home page and is it clearly visible?
Do you have a mobile-friendly website already? Find out just how mobile-friendly it is by using Google's Mobile Friendly tool.
What does a mobile friendly or responsive website look like?
Mobile websites and mobile marketing are not going away because digital marketing is the future. Responsive sites are necessary to take advantage of present and coming opportunities of the digital marketing age.
Having a responsive website means it's going to re-size itself, or "respond" to whatever size device you're using. Here is an example of our site, Marketing Systems By Design.
This is what the site looks like on a mobile phone
This is what the site looks like on a tablet in the vertical position
Notice how the website changes depending on what device you're using. Also notice how easy it is to read the text and see the graphics -- no pinching and zooming here! Responsive sites are also easy to scroll. Simply glide your finger up the screen to easily browse the site.
Once you have a mobile friendly site, be sure to follow through your marketing strategy by making sure it's optimized for local SEO (search engine optimization).
Here are a few things you can do to make your website a more powerful marketing tool for your cleaning business:
Match on-page and off-page keyword optimization to help search engines find your site, index your pages, and make your site load faster.
Optimizing on-page SEO (a/k/a “on-site”) means doing what you can to make different parts of your website more useful to your prospects and to search engine robots.
- Put your targeted keyword in the title tag of each page on your website. This helps the search engines find you and index your information more easily. You want to help your prospects by making it clear that you offer what they are searching for.
- Use your keywords in H1 and H2 tags (generally the largest size headings available) while keeping in mind your prospect’s intent. The search engines give more attention because these statements are emphasized as important.
- Work keywords into URLs, if possible.
- Take advantage of alt text to optimize images. If you put an image of a cleaning technician vacuuming, your alt text might be “vacuuming carpet yourcity”. Alt text is there so search engines can “read” what the photo is about, recognize your keyword and index it.
- Create useful content. Provide value to readers by using terms your visitors are looking for along with enough information to help them decide if your service offers what they need. Keep it easy to read by being concise and providing links to other pages on your website that provide additional information
The idea behind off-page SEO is to create a presence on social media and to get links from other websites. Doing this increases the authority of your domain.
Domain Authority is a technical term for rising in the search rankings based on having so much good information on your website that it compels others to link to it.
You can also rise in the search rankings by soliciting opportunities to link back to your site using social media. You might reach out to owners of influential websites such as your local Chamber of Commerce and asking them to link back to your website. Or you might write guest blogs and encourage sharing the posts on social media.
Whatever method you choose, keep in mind that the secret sauce to growing Domain Authority lies in the quality of the links. It’s not a good idea to buy links. Check your domain’s authority here: https://moz.com/researchtools/ose/
We've just scratched the surface of marketing your mobile website, but these tips will get you started. If you’d like to discuss the capabilities of your present website or explore your options, fill out our Free Marketing Audit today!